Signs and Roundabouts

Cash-strapped Wiltshire Council hopes to make money by selling advertising space beside local main roads. WC has submitted and permitted planning applications to erect signs on eighteen roundabouts including on the A350 around Melksham and Semington, the A361 Hilperton Drive, and the White Horse Business Park.

The signs, several of which would appear on each roundabout, would be a metre wide by 30cm deep. Most of the space would be available to be bought by commercial sponsors, though WC would also have a panel to advertise itself.

Example application on the WC website